Alex has more than 25 years of experience in a B2B environment. He started his career selling consumer research programs to food companies in Europe. In 1999, he moved to Australia and then Singapore with a leading Internet audience measurement and research company, to establish the business for the Asia Pacific region. Since 2001, he has headed consumer insight, product innovation, and sales functions for the big brands in the flavour and fragrance industry, now joining Next Gen Foods to drive plant-based innovation.

Alex is a regular speaker at alternative protein industry events, and sits on the Academic Advisory Board for the Food Science and Technology faculty at National University of Singapore. He has a passion for the alternative protein industry and wants to help change the global food system to a model better suited to the needs of this time.

Alex has lived in Singapore with his family for over 20 years, thoroughly enjoying the Singaporean craze for good food, and bringing TiNDLE, ridiculously good chicken made from plants, to the international stage.